Africa Field Agency [AFA] is an experiential Marketing and Research agency that creates emotionally charged brand experiences, disruptive media stunts, sampling campaigns and creative field work approach. We are masters of delivering marketing experiences with precision and passion. Our experiences get people standing up, jumping around and joining in. We have been using our expertise to help brave brands get closer to their consumers. We have been crafting campaigns and projects for clients and we love what we do!
Founded in 2013 and based in Nairobi Kenya, AFA delivers passionate professionalism, strategic insights and creative brilliance focused on one thing: “To get people talking”
Our Research field work experience and delivery has been outstanding over the years. We have enjoyed good relationships with our previous clients and research outsource companies.
We provide cost-effective, meaningful, purposeful and creative campaigns for brands of all sizes. Our clients trust us to provide world-class, strategic, creative communications services without crippling fees. We specialise in consumer brands. We know how consumers want to engage with brands. And we know how to tell meaningful brand stories.
Our experienced teams understand that each brand and audience is different, so every experience we create is unique to generate maximum word of mouth, both online and offline. We work alongside our clients, combining our passion, creativity and expertise with their brand aspirations and objectives to build successful campaigns.
The truth is, we no longer define a brand’s relevance by its product or service but by the experience it gives us. We help our clients to ensure that human, social and intuitive experiences are at the very heart of every consumer interaction.
In today’s world, the measure of a brand’s significance is no longer solely based on its product or service, but rather on the overall experience it provides. Our goal is to assist our clients in guaranteeing that each consumer interaction is centred around human connection, social engagement, and intuitive appeal.
At AFA we enable brands to deliver an integrated experiential marketing strategy, working closely with clients to manage the end-to-end delivery of their strategic experiential marketing plans, from planning, creative solutions, logistics, staffing, management through to reporting. AFA uses experiential marketing to shape customer perceptions, change purchase behaviour and create devoted followers for brands through live experience.
Get people’s attention with an advertising campaign that interests them. We design and sharpen ideas that answer your problem – memorable ideas that make creative and commercial sense for your brand, product and audience. Working as part of a close-knit team our creative studio team operate within brand guidelines to create stunning solutions bringing any brand experience to life. We go to great lengths to understand your brand from the onset to maximise the opportunity and exceed the requirements of any brief.
We are a dynamic team that serves a broad mix of consultancy services to private, public and social sector institutions for all size of clients. Our company operates in different sectors by collaborating closely with our clients, consultants and service providers. We are versatile and adaptable to meet specific client needs from on-ground research field work covering social, marketing gaps to medical fields research, we've got you covered. We are proactive and responsive to the needs of the market. We value relationships and partnerships to deliver high-quality services.
We handle everything for our clients.
