Africa's Finest Marketing & Research Agency
Socrates said, "Know thyself." And I say, "Know your users." And you know what? They do not think like you.
AFA is an experiential marketing and research agency with a fierce creative streak. We can react fast to your needs. And whatever the challenge, you’ll find our team has a refreshing ‘can-do’ attitude. Most important of all, with AFA you get BIG agency experience at boutique agency costs. From experiential to content, from shopper to social, we spark extraordinary personal connections that lead to Brand Love; experienced by thousands, seen by millions.
Our Vision and Culture
Problem Solvers by Design
Everyone on our team is committed to making a world of difference. Great campaigns and field work projects begin with empathy. We learn what makes people tick. We’re curious about the world around us. Careful observation into what motivates people informs how we design experiences for our clients.
Regardless of role, responsibility, or location, everyone on our team strives to reflect our values. We stand for:
Integrity
We value honesty, trust, humility, and doing the right thing above all else.
Empathy
Committed to observing, listening, and caring about perceptions, expectations, and feelings of others.
Innovation
Constantly searching for ideas that deliver lasting value. Design thinking means we are constantly evolving, shaping, and creating new ideas to improve experiences.
Enthusiasm
With a deep passion for connecting people in meaningful ways, our teams embrace challenges with optimism and excitement.
Performance Excellence
Held with highest standards and deep sense of personal accountability for delivering measurable results that define success for our clients.
Collaboration
Guided by a shared goal, we work together to make every interaction to be authentic, memorable, and engaging.
Experience: We live and breathe brand experiences. For over 8 years we’ve been leading the way, helping brands build powerful front lines through experiential marketing principles. Recognizing the value of research, we have incorporated it into our daily operations to assist companies in making well-informed decisions.
Approach: Using everything we’ve learned along the way, we approach each project with our unique philosophy – Real World Thinking. It’s a 360 view of experiential marketing and research field work from strategic product sampling, fieldwork recruitment, best brand ambassadors to on-ground execution of a marketing or research project.
Knowledge: We understand the power of brand experiences and help you engage with your audience to make every minute count. Whether your goal is to empower your sales force, reach out to unique research respondents or to amplify your message, AFA helps you make it happen.
Impression: Our experiential marketing aims to create lasting impressions on consumers that they want to share with others and that, ultimately, lead to brand loyalty. Our research field work endeavours to provide an accurate representation of the current conditions and realities on the ground.
Connection: By communicating directly with the consumer experiential marketing provides an immediate long-lasting, memorable and emotional connections with the product or service.
We provide cost-effective, meaningful, purposeful and creative campaigns for brands of all sizes. Our clients trust us to provide world-class, strategic, creative communications services without crippling fees. We specialise in consumer brands. We know how consumers want to engage with brands. And we know how to tell meaningful brand stories.
Our experienced teams understand that each brand and audience is different, so every experience we create is unique to generate maximum word of mouth, both online and offline. We work alongside our clients, combining our passion, creativity and expertise with their brand aspirations and objectives to build successful campaigns.
The truth is, we no longer define a brand’s relevance by its product or service but by the experience it gives us. We help our clients to ensure that human, social and intuitive experiences are at the very heart of every consumer interaction.
Machakos, Kenya, Roadshow Activation